The Tranel Financial Group Call 727-339-7670
Palm Harbor & Clearwater · Independent Since 1988

A Palm Harbor Financial Advisor Whose Strategy Grows With You, Not Just the Market

Your Custom Wealth Blueprint brings every part of your financial life into focus, guided by an experienced, finance-based team coordinating your investments, taxes, income, and legacy.

  • A client-first approach focused on your goals
  • Finance-based, not product-driven
  • One local team coordinating every part of your plan
Start Your Custom Wealth Blueprint
Finance-based · Independent · Serving families since 1988
✓ Complete Picture
✓ Forward-Looking Advice
✓ True Partnership
Google Rating 4.9 out of 5 stars

When No One's Coordinating It All, Things Fall Through the Cracks.

You shouldn't have to be your own financial quarterback. That's our job.

Who We Serve

Families We're Built to Help

If any of these sound like you, we should talk.

Short on Time

Individuals who no longer have the time to manage their own financial plan.

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Life Is Changing

Navigating retirement, divorce, a job transition, an inheritance, or the loss of a loved one.

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Planning Ahead

Families focused on generational wealth transfer and estate planning.

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$500K+ to Invest

Those with $500,000 or more in investable assets seeking professional guidance.

One Advisor. Your Whole Financial Life.

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Investments

Personalized portfolio management designed around stability, growth, and tax efficiency.

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Income & Retirement

A strategy built to turn savings into steady retirement income you can plan around.

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Tax Coordination

We help align your investments and tax picture so more of your money stays working for you.

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Generational Wealth

Planning to pass on what you've built, coordinating your estate wishes so your family is cared for.

Looking Ahead

You've Planned Well. Now It's About What Comes Next.

Where you're heard, not sold to. As an independent firm serving Florida families since 1988, Tranel helps coordinate the moving parts of your financial life.

A Tranel advisor meeting with clients
1988Serving families since
IndependentFinance-based firm
Family-FocusedPersonal attention
Faithful Watch™Ongoing client care

How We Work Together

1

Discovery

We start with a conversation focused entirely on you: your life, your goals, and the questions about what comes next.

2

Map & Guide

Your advisor designs a custom blueprint built around your goals and guided by our Five Disciplines of Financial Planning.

3

Ongoing Partnership

Through our Faithful Watch™ process, your advisor stays engaged, helping you implement your plan, monitor progress, and adjust as life and the markets change.

Meet Your Advisor

Mark Johnson

Financial Advisor

Mark, advisor at The Tranel Financial Group

Mark has spent his career helping people reach goals they didn't think were possible.

After graduating from Illinois State University, he worked with a wide range of clients before going on to run a franchise of health clubs, where he learned that lasting results come from the right plan and a genuine belief in it. He brought that same philosophy to financial planning.

Today, Mark helps individuals build real financial strength. His approach is straightforward: find the plan that actually fits your life, make sure you feel completely comfortable with it, and make the process worth showing up for, not just the outcome.

If you're looking for an advisor who is as invested in your financial future as you are, Mark is that person.

Most people don't have a money problem so much as a coordination problem. Your investments are in one place, your taxes in another, your estate plan somewhere else, and no one is connecting the dots. As an independent firm serving Florida families since 1988, Tranel helps coordinate the moving parts of your financial life. If you've ever wished one experienced team simply knew your entire situation, that's exactly what we do.

Start Your Custom Wealth Blueprint

What Sets Tranel Apart

The Tranel Financial Group is an independent, family-focused firm that has guided families since 1988. You won't be passed around a call center. You work with the same small, dedicated team that knows your name and your situation. From your investments to your taxes, income, and the legacy you want to leave, one team keeps the moving parts working together so nothing slips through the cracks.

Independent & finance-based Established 1988 Whole-picture coordination Personal, one-on-one service Local to Palm Harbor & Clearwater
Why Clients Stay

Relationships That Go Beyond the Plan

We're proud of the lasting relationships we've built. On average, our clients stay with us almost 2.5x longer than the industry average.

Tranel clients stay 33-plus years versus the 12 to 15 year industry standard

Recognized across our industry

World Leader Award Financial Planner of the Year Civic Leadership Award Award Finalist Inc. 5000 Fastest Growing Companies

Industry average based on Kitces Research (2019). Awards via our broker dealer.

Our Story

The Tranel Financial Group Historic Timeline

The Tranel Financial Group timeline from 1988 to 2025

Questions Families Often Ask

How do you actually work with clients?

As an independent firm, we start by getting to know your whole picture, then coordinate your investments, taxes, income, and legacy into one plan, rather than selling you products.

How are you different from a big brokerage?

You're not a number here. You work with the same local team that knows your name and your situation, not a rotating cast at a 1-800 number.

Do I have enough to work with you?

We typically work with families who have $500K or more in investable assets, but the best way to know if we're a fit is a quick, no-pressure conversation.

Is the first meeting really complimentary?

Yes, completely. It's a chance for both of us to see if we're the right fit, with no cost and no obligation.

One Team. Your Whole Financial Picture.

Uncoordinated finances quietly cost families in missed tax moves and avoidable risk.

Meet a local, independent team and see what having a financial quarterback feels like.

Prefer to talk now? Call 727-339-7670